It
is a commonly held belief that the better the wine, the higher the
price will be. This is often true however, as with much else in life,
there are exceptions. But, often times, there are wines that are really
good, and are priced below what one could be reasonably expected to
pay.
Wines prices are grouped into three categories. The lowest cost wines
are the "Jug Wine" group. These wines are mass produced using lots
of different grapes and are often made from grapes purchaced on the
open market. That means, lots of different grape growers, like regular
farmers, harvest their crop and send it to market. Real big time wine
makers can purchace these grapes from many different grape growers
and put them all together to make one brand of wine. They buy grapes
in bulk and have massive stainless steel wine making machines that
can make tons of wine quickly. The mass producing process is cheap
and cuts the cost to the end consumer. In the United States, these
wines will have very non specific names such as Burgandy, Chablis,
Blush or Rhine. The name doesn't indicate what kind of grapes are
used to make the wine but rather, these names indicate the style of
wine in the jug. These wines usually aren't aged either. They are
on the vine one week and in the store the next. The wine produced
in this fashion is usually good but very plain. It is good for use
as a comon, everyday table wine. It is also cost effective if you
have a lot of people that you need to serve wine to.
The next of the three price categories we'll call the L.P.C. category.
This stands for Low priced cork. These wines are better in quality
than the jug wines. They are bottled in smaller bottles with corkes
instead of screw caps and are named after the grape most predominantly
used in making the wine. Whenever a wine is named after the grape
it is made from, it is called a "Vareital" wine. By law, wines in
the U.S. can not be named after the grape unless at least 75% of the
wine is actually made from that grape. Juice from other types of grapes
is mixed in the wines to produce different taste characteristics.
Using almost exclusively one kind of grape causes the price to go
up yet cost is still kept relatively low beacuse there is still a
lot of stainless steel, mass producing tecnique that goes into the
making of the wine. At this level, little tricks are often used to
simulate a higher quality of wine such as soaking hardwood chips in
the wine to enhance it's flavor. These wines can also see some aging
before they are shipped to the stores.
The third and highest level in the wine price categories is called
H.P.C. meaning high priced cork wines. The price for the HPC category
starts at the $9.00 to $10.00 area for a 750ml sized bottle. These
wines are vareital wines that have all the best qualities. What makes
these wines expensive? Quite a number of things. Let's say that the
wine is aged in genuine oak barrels. Oak barrels are expensive, so
the cost of the wine goes up. Let's say that the grapes are grown
in a very expensive piece of real estate which has the best climate
for growing them. The cost of the wine will go up for that too. The
smaller the region that the grapes come from to make just one wine,
the higher the price. Jug wines are cheap and the grapes come from
all over the place whereas HPC's come from just a few closely grouped
fields in a particular region. Aging is another factor. Aging smothes
out the taste of the wine but it costs a lot of money to store the
wine for year after year. That makes the cost of the wine go up.
So, what's the purpose of all these different things that make the
cost of the wine go up? Taste. A good wine will have a complex variety
of different aromas and tastes that you don't find in the cheaper
wines. One glass of a really good wine will have the hint of many
different fruit tastes and fragerances in the very same glass. These
subitle aromas can be similar to pears, cherrys or even pepper. The
taste of the wine will be complex as well. Wine aged in oak barrels
adds to the taste of the wine and smothes it out. This is a quality
that you don't find in stainless steel aged wines. HPC's will also
have a very nice texture or feel on your tongue. Some describe this
feel as a buttery feel.
High priced cork wines are also hand crafted by master winemakers
to make a wine with all these fine qualities. It's a real science
that goes into making great wines that most people simply aren't aware
of. As I mentioned before, there are wines that should cost more than
they are. The best example of this excption to the rule is the wine
called "Gallo of Sonoma". They did everything right on that one and
the cost is a third of what it should be. Around $10.00 per bottle.
Another one of my bargain favorites is Alice White at around $5.00
per bottle.
Ultimately, you should drink what you enjoy the most. Never mind the
price, drink what tastes the best to you. That's more important than
cost.